Category Archives: UX/UI Design

How humans interact with the world around them, online and off, has always fascinated me.

ESPN’s new mobile strategy: fewer apps on more screens

Thank GOD!

That is all.


A few years back, ESPN was in a bit of an app hell: The sports network had 45 different apps, and sports fans had to figure out whether they needed the SportsCenter app, the WatchESPN app or one of a number of other apps targeting fantasy leagues and specific sports to find what they wanted.

The ESPN Digital team has since worked hard to reduce the app overload, and the sportscaster is set to take another big step towards a simpler experience for its mobile users next year. The SportsCenter app will simply be called the ESPN app when it relaunches early next year in time for the Super Bowl, and the app will feature more personalization to do away with the need for specialized apps around different sports.

The app will be all about cricket in India, more about soccer in other places of the world, and about that…

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Out of the mouths of babes… or at least teens

This blog’s name comes from an old joke that any child knows the answer to:

“What is red and smells like blue paint?”

“Red paint”

The idea that an adult would think of the most complicated answer while a kid would just look at you like “Duh” appealed to my sense of simplicity.

Something just happened to me that reinforces that.

Have a look at an icon you’ve seen a thousand times:


We adults know what that is… an old 3.5 disc. However, it’s very doubtful that a teenager like my daughter has ever even seen one. Yet, the icon is so engraved in their brains that they know WHAT it does without knowing WHAT it is.

Out of curiosity I asked my daughter’s boyfriend (God it kills me to type that) if he knows what that is.

His answer… “You mean the thing that looks like a SIM card.. or a floppy?”

It never dawned on me that it could be read to look like a phone SIM card. He took an icon that dates back to 20 years before he was born and re imagined it to something that makes sense to him.

At least my little girl isn’t dating a moron.

The Dangers of Using Templates

I saw the sign below last night on my usual torture run around the neighborhood. Since the house has been on the market for some time it had to have been the 100th time I’d seen it, but this was the first time I’d actually read it.


Have a look at the website. Not the huge “” in red, but the small one in white near the bottom.

I’m pretty sure that this local Realtor doesn’t own the URL “”.

If you’re going to use a template when creating some artifact for your business… double check it.


US Army Website… Not Squared Away

The Army recruiting site gets a NO-GO at this station.

There are two major problems with this screen.

Can you spot them, boys and girls?  Go on, I’ll give you a minute.





1- The floating “Social Bar” blocks a good chunk of the navigation. Very annoying to the user.

2- It violates “RPR #2” in a huge, lazy way.  Have a look at the “About Us” text box. Lorem ipsum, anybody.

Sloppiness like this makes joining the Coast Guard look like a better move.

Samsung to stop selling laptops in Europe ‘for now’

Samsung features very popular phones (like my Galaxy S5 Active), tablets and even household appliances. I have a Samsung fridge and, other than it’s tendency to turn the freezer into a snow drift, we love it.

I find it interesting that even they can’t move laptops in the Old World. If uber-cool Samsung can’t pull off the trick I’d have to assume that the days of the laptop are numbered and it’ll soon follow the desktop into the gray world of corporate sales.


Samsung will stop selling laptops – including Chromebooks – in Europe, the company said on Tuesday.

As originally reported by PC Advisor and confirmed by Samsung when I asked the firm, the move is the result of inadequate laptop sales in the European market specifically.

Here’s Samsung’s statement:

We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories.

Samsung didn’t launch new laptops at IFA in Berlin earlier this month. The PC industry is generally in decline as people switch to mobile devices (see also: Sony selling off its Vaio business), and this trend is particularly pronounced in western Europe

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What’s In A Name: “Semantic satiation” and the art of choosing a perfect company name

This post really struck home with me. I agonized for months on what to name this blog until the day I heard the “blue paint” riddle. Suddenly I had my name, but there was still that “Is this going to make any sense?” fear. According to this eventually readers won’t even think of a Sherman Williams can when reading it. Very interesting.

By the way, the name “Virgin” still gives me a brief pause, regardless of how big Branson’s empire has grown.