ESPN’s new mobile strategy: fewer apps on more screens

Thank GOD!

That is all.

Gigaom

A few years back, ESPN was in a bit of an app hell: The sports network had 45 different apps, and sports fans had to figure out whether they needed the SportsCenter app, the WatchESPN app or one of a number of other apps targeting fantasy leagues and specific sports to find what they wanted.

The ESPN Digital team has since worked hard to reduce the app overload, and the sportscaster is set to take another big step towards a simpler experience for its mobile users next year. The SportsCenter app will simply be called the ESPN app when it relaunches early next year in time for the Super Bowl, and the app will feature more personalization to do away with the need for specialized apps around different sports.

The app will be all about cricket in India, more about soccer in other places of the world, and about that…

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