Welcome to RedPaint.co

“Everything should be made as simple as possible, but not simpler.”

Hello, and welcome. My name is Jay and in this blog I’ll be sharing my views and experiences in UX and usability that have been gathered over a long career in the field.

My interest in the subject actually pre-dates my professional career by years. I’ve always been fascinated by how humans interact with the world around them, both online and in real life. My favorite phrase ever since I was a little kid was “There has to be a better way to do that.” The Red Paint Blog came about as a direct result of that fascination.

The header quote by Einstein is my favorite and it states my design philosophy perfectly. I spend a lot of time preaching the gospel of SIMPLICITY in here. The vast majority of usability issues that people run into are a direct result of making things needlessly complicated. Make things as simple as possible, but not too simple, and usually things work out to your benefit.

However, this blog isn’t ONLY about usability. I often take the opportunity to… shall we say, wander off the path.

Here’s some guidelines on what you can expect behind each of the nav elements above:

  • UX/UI Design: Posts having to do with user experiences and design issues.
  • RPR- Red Paint Rules: A list of several basic “rules” for usability that still always seem to get violated.
  • Red Ramblings: Basically everything else. If it doesn’t involve usability it’ll find it’s way into here.
  • Favorites: A listing of my favorite posts that I’ve written over the course of this blog’s history

Enjoy your time here. Updates come pretty regularly.


Now, an answer to the most common question I hear: “Why ‘Red Paint Blog‘”?

A riddle: “What’s red and smells like blue paint?”

Ask most adults this and they’ll do mental contortions looking for a clever answer. Ask a kid and they’ll stare at you like you’re an idiot and then tell you the answer: “Red paint.”

When I first heard that joke it struck me as practically a zen riddle, perfectly defining the human condition.

We never look for the obvious, clean, simple solution to a problem. We over-think it and usually end up with an even bigger mess as a result. This is particularly true in the field of web design and usability.

This blog is meant to look at these cases and use them as an opportunity to preach the gospel of simplicity and clarity in design.


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